Did you ever hear the story of how Cees (‘Case’) Links, whose boyish face lights up behind his glasses when he recounts it now, convinced Steve Jobs to embrace Wi-Fi, the wireless internet technology he co-invented? He spent almost a decade pursuing the idea, which nobody thought particularly useful. Until finally, in 2000, the tipping point arrived.
The story goes that the hunters put an apple in a glass jar with a narrow opening and leave the jar deep into the jungle under a tree. In the evening the monkeys come out of the trees triggered by…